Marketing Your Property
Ultimate Marketing for Your Home
The first step we take in selling your home is to PREPARE A COMPUTERIZED MARKET ANALYSIS: Comparing Properties recently listed and sold in the past year, providing current market trends to use as a guide to position your property effectively in this competitive marketplace.
Once we’ve created the Market Analysis and have properly priced your home, we market it in THE MOST COMPREHENSIVE AND EFFECTIVE ADVERTISING PROGRAM which we already have set in place.
The first step I marketing your home is to place a FOR SALE SIGN in your yard. Because of our reputation in the marketplace, seeing our sign provides buyers and other agents with peace of mind knowing that your house is PRICED PROPERLY and that the transaction will be HANDLED PROFESSIONALLY AND WITH INTEGRITY. Other agents know that our listings are priced right and that our team will make their job easier and their selling experience both pleasant and memorable. Also the visibility for The Staten Team provided by our innovative marketing, print advertisements and public relations makes us synonymous with Real Estate in the Columbus area. This means more buyers for your home, more credibility for its value and the best chance for GETTING THE MOST MONEY IN THE SHORTEST AMOUNT OF TIME.
We load all features, dimensions, and details of your property immediately into the MULTIPLE LISTING COMPUTER SERVICE which, in fact, exposes your home to thousands of REALTORS in the Columbus area. Our team uses a high-resolution digital camera to take MULTIPLE PHOTOS of the interior and exterior of your property and post those pictures onto the MLS and to our multiple web sites.
INTERNET ADVERTISING 
Each week more and more prospects visit our site and request information about The Staten Team’s marketing system, the Columbus area, and especially and information on their listings. All of The Staten Team’s listings are advertised on the Internet, through multiple websites and search engines like:
Realtor.com Google.com KW.com
Trulia.com CNNMoney.com AOL.com
Columbus.Craigslist.org Yuvie.com Point2homes.com Geebo.com Columbusdispatch.com
*These websites help make listings become exposed to over 50 million people!!
DIRECT MAIL 
When you list your home to sell with us, we will market it to your neighborhood by sending out "Just Listed" cards. This is a great way to let your neighbors know your home is for sale and gives them a chance to tell their friends, family and co-workers about your home! This has been proven effective and is a good way to attract even more potential buyers to the area. After your home is sold, we will send out "Just Sold" cards to your neighborhood.
INNOVATIVE PRINT ADVERTISING 
Numerous appearances in magazines and newspapers, like community newspapers, real estate publications and The Columbus Disptach. The Staten Team has literally spent thousands of dollars on marketing over the years. They know what works and what does not. Their ads are designed to entice prospects to call them. This is another reason why their homes outperform the market averages for both time and money saved for their clients. Staff will send you copies of magazine and newspaper advertising and mail you advertising updates.
TARGET MARKETING 
We know who is going to buy your home already! What better way to market your listing than to someone who is looking to move? We will send out “Just Listed” cards to listings in a specified price range that could potentially be looking to purchase a home for around the price of your home! For example, if someone has their home on the market for $100,000, more than likely they are going to purchase a home that is listed for around 50% more, which would be about $150,000.* This rule has been proven effective in many recent years and we are only one of a few teams who realize this! Let us put it to work for your listing!
*From “The Home Buying and Selling Process 2006”… N.A.R., Chuck Bode, CRS
REALTOR DIRECT MAIL
While we are mailing out “Just Listed’s” to the targeting listings as explained above, we will also send out “Just Listed” flyers directly to agents that hold listings around the area of your listing. This oftentimes presents the Realtor receiving the flyer with some familiarity of your home or the area, making it more likely for him/her to bring us buyers. Like us, Realtors with listings in your area want buyers brought to them also. This is effective because they will work hard to bring us buyers because they know our team can reciprocate the favor by bringing buyers to their listings as well.
PAY-PER-CLICK ADVERTISING 
This drives traffic and guarantees top positioning when a user begins a search dealing with homes for sale in the Columbus area. The Staten Team has a pay-per-click account with the number one search engine in the world, Google. This service helps to drive heavy traffic to our website where your home will be featured. This traffic equals more potential buyers viewing the team’s listings on a consistent basis, which means a greater opportunity for sellers that list their home with The Staten Team.
DETAILED COLOR BROCHURES 
We make professional brochures specifically for your home, prepared with color photos of the property, selling features and benefits, area information, and survey and floor plan if available. Buyers and other agents will know that you and The Staten Team feel your home is special. This gives you the competitive edge and keeps your home fresh in buyer’s minds.
BROADCAST EMAIL
Information on your home is emailed to hundreds of real estate professionals in the Columbus area specializing in your price range. We also target mail, phone, and solicit other REALTORS to promote your home throughout the listing period. We’ll also target mail and phone qualified prospects, as well as The Staten Team’s personal client database of over 1,000 people.
V.I.P. BUYER INSTANT NOTIFICATION SYSTEM 
Buyers can register for our exclusive FREE service which sends them information daily on new listings, like yours, that fit their requirements. Do you think you would have a competitive edge if you, as a buyer, received the newest listings on the market each day?
“Maximum Internet Exposure for The Staten Team Listings”
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According to recent research by the National Association of REALTORS, 83% percent of home buyers say photos and detailed property descriptions are the most useful features when searching for homes online. The Staten Team is taking advantage of this trend for their clients with their recent commitment to enhance all properties. The Staten Team markets with multiple photos and customized property descriptions on the #1 real estate site, REALTOR.com. With changing real estate market conditions, The Staten Team is giving consumers what they want most online and providing another great reason why home sellers and buyers must insist on using The Staten Team for the powerful marketing they provide.
Listings on REALTOR.com with six photos are viewed 299% more often, on average and rise to the top when searched by number of photos. And because The Staten Team enhances all of their clients’ properties on REALTOR.com with multiple photos and detailed property descriptions, these properties also receive this high-impact placement on other popular web portals such as AOL and MSN, helping reach the largest audience of home buyers for their clients.
The Staten Team understands that it is vital to reach the over 6.6 million consumers each month who, on average, spend 82 % of the time they search for a home online on REALTOR.com. With 77% of all home buyers using the Internet at some point in their search for homes, The Staten Team is working to make sure their clients homes are promoted where more consumers are searching online.
